Sustainably promoting a culture of innovation

Innovation is no coincidence, but hard and challenging work. This is what the 15 participants from our subsidiaries experienced in the Business Model Innovation (BMI) project.

With the BMI project, which was led by the Institute for Innovation and Entrepreneurship of the ZHAW School of Management and Law during 2021, we aimed to explore a new approach to institutionalize innovation in our company through a structured process. In doing so, we pursued two strategic goals.

On the one hand, the BMI project was meant to promote the innovation culture and attitude of our employees towards change and development in a sustainable manner.

On the other hand, what was learned in theory was to be applied by the four teams in different workshops. With a lot of curiosity, creativity, courage and confidence, but above all with joy and enthusiasm, eight concrete innovation projects were developed, which have the potential of being successfully implemented and bringing added value to the company were developed. After the final presentation to the Executive Board, one of the innovation projects will be realized and a second will be further examined.


Sustainably promoting a culture of innovation

Challenge, diversity and continuous advancement

Julia is a fantastic example of how diverse a field of work can develop at IMPAG AG.

After completing a three-year dual study programme in Internal Business Administration at IMPAG Germany and gaining insights into a wide variety of departments, Julia joined IMPAG Germany as a full-time employee in Sales Support in the Chemicals division. Not long after this, Sales & Product Management started to involve new responsibilities, ever since which Julia has been responsible for the support of our customers in the Home Care sector. While continuing to work, Julia then completed her Master’s degree in Digital Business Strategy, allowing her to become involved in new cross-group projects and activities in addition to her work in Sales. 

“The variety of my tasks can definitely be challenging,” says Julia, “but I really appreciate this variety and enjoy taking on new challenges.”

Julia will certainly find, and master, new challenges in her new role starting on 1 January 2022: she will be joining the management board in Germany and, together with Vera, who will continue to serve as managing director, will share overall responsibility for IMPAG in Germany. 

Challenge, diversity, and continuous advancement

Work and development

For Fabiana, work means development. As Senior Sales Manager at IMPAG Austria in the Performance Chemicals Business Unit, Fabiana is responsible for the sales of our raw materials in Southwest Europe and also attends to some multinational companies. 

Continuous advancement is very important to Fabiana, which is also the reason why she is completing a Professional MBA in Marketing & Sales alongside her work at IMPAG. The study programme enables Fabiana to expand her strategic and operational competences in the field of marketing and sales, which helps her to advance personally as well as in the scope of her work at IMPAG. 

Fabiana seized the opportunity to present our social media strategy as an innovative example in B2B to her fellow students during a lecture. 



Fabiana is presenting our Social Media Strategy to fellow students.

Not only at the office!

Our Product & Sales Managers are not only to be found in the office or in sales talks at the customer's premises. 

The many projects in which our Sales & Product Managers are able to accompany the transformation process that our raw materials go through from raw material to use, make for great variety in their work.

Pascal has exchanged his suit for a protective jacket and is using his know-how on site at the customer's premises. After successful laboratory tests, he accompanies a test on a production plant in the industry.

IMPAG employees on site at the customer

Digitally creative

Digital communication is becoming increasingly important.

Digitalization is conquering our everyday business with increasing speed and is also influencing our communication and interaction with customers and partners.

In in-house productions, our experts convey IMPAG concepts in a dynamic and innovative way. 

This is a valuable opportunity for our communications team to gain experience in the digital field and at the same time offer our customers added value. 

Getting digital experience.

A hands-on approach

At trade fairs, the focus is on conversations with customers, which our Sales and Product Managers do with great enthusiasm.

In order for customer meetings to take place in a pleasant setting, a lot of preparatory work has to be done. After all the stand planning and organisation before the fair, the communication team also gets to be on site. 

Tamara and Jacqueline actively help to prepare the stand at the European Coatings Show. They check that the stand is set up correctly and make sure that all the details are spot on and that there are enough drinks and nibbles available.  

The organising of a trade show stand is part of a successful participation.

Application technology – supporting and inspiring!

We make cosmetic trends visible and our raw materials tangible!

The work of our experts in IMPAG's application technology laboratory is versatile and often no two days are alike. They handle application technology issues relating to our raw materials and active ingredients, develop formulations for trend concepts and support customers in formulation questions. 

Targeted support in the incorporation of raw materials into cosmetic formulations are key factors for the successful transformation of our customers' ideas into marketable products. 

Job Dating - We meet our future!

Motivated, active and full of enthusiasm, Monica (Head of Human Resources) and Tamara (Sales & Product Manager, Nutrition & Health) present IMPAG as an employer to the food technology students at the Agro Food Job Dating Fair. 

Job Dating - We meet our future!After a short company presentation in the plenary session, students have the opportunity to get to know future employers and make initial contacts at the subsequent table fair.

For our HR, this is a wonderful opportunity to make the diverse job opportunities at IMPAG clear to students and to get in touch with potential candidates in a non-binding yet personal way. 

IMPAG is presenting itself